TLDR:
- bolttech solidifies its presence in the Japanese market through a partnership with Back Market
- The collaboration offers embedded device protection to Back Market’s customers in Japan
International InsurTech bolttech has announced a partnership with Back Market, a leading refurbished device marketplace, to provide embedded device protection to Back Market’s customers in Japan. The joint service, ‘Back Up,’ offers protection against various risks such as breakage, corrosion, and liquid damage. This initiative aligns with the growing interest in refurbished smartphones in the Asia Pacific region, emphasizing sustainability and extending electronic device lifespan.
Thibaud Hug de Larauze, CEO of Back Market, highlighted the increasing demand for refurbished smartphones in Asia Pacific and the benefits of the circular economy. Philip Weiner, CCO of Asia and Europe at bolttech, expressed excitement about the partnership and the growth of demand for insurtech solutions in Japan.
