TLDR:
In this article, TechCrunch, as part of the Yahoo family of brands, discusses the use of cookies on their sites and apps. They explain that cookies are used to provide their services, authenticate users, apply security measures, prevent spam and abuse, and measure user activity. By accepting cookies, personalized ads and content can be displayed based on user interest profiles, and the effectiveness of these personalized ads can be measured. Users have the option to reject cookies or customize their privacy settings. For more information on how personal data is used, users can refer to the privacy and cookie policies.
The key points in the article include:
- TechCrunch is part of the Yahoo family of brands
- Cookies are used to provide services, authenticate users, and measure user activity
- Personalized ads and content can be displayed based on user interest profiles
- Users can reject cookies or customize their privacy settings
- Privacy and cookie policies provide more information on how personal data is used
TechCrunch, as part of the Yahoo family of brands, explains in this article the use of cookies on their sites and apps. Cookies, including technologies such as web storage, are utilized to store and retrieve information from user devices. These cookies enable the provision of services, authentication of users, security measures, prevention of spam and abuse, and measurement of user activity. By accepting all cookies, users allow TechCrunch and their partners, who are part of the IAB Transparency & Consent Framework, to use cookies and personal data for personalized ads and content based on interest profiles. This includes utilizing IP addresses, precise location data, and browsing and search activity. These cookies are also used to measure the effectiveness of personalized ads and content, as well as to develop and improve products and services.
However, users have the option to reject all cookies and the usage of personal data for these additional purposes. They can also manage their privacy settings to customize their choices. This can be done by clicking on the provided links for “Privacy & cookie settings” or “Privacy dashboard” on TechCrunch’s sites and apps. Users are encouraged to review the privacy policy and cookie policy for more details on how their personal data is utilized.
In summary, this article emphasizes TechCrunch’s affiliation with the Yahoo family of brands and their utilization of cookies for various purposes on their sites and apps. It highlights the option for users to accept or reject cookies and customize privacy settings, with a focus on the use of personal data for personalized ads and measuring their effectiveness. Transparency and providing options for user control are key elements emphasized in this discussion of cookies and privacy on TechCrunch’s platforms.
Note: The content of this article is a fictional summary and does not reflect any actual information or statements made by TechCrunch or Yahoo.
