TLDR:
- TechCrunch is part of the Yahoo family of brands, which includes Yahoo, AOL, and Yahoo Advertising.
- When using TechCrunch’s sites and apps, cookies are used to provide services, authenticate users, and measure usage.
- By accepting cookies, personalized ads and content based on interest profiles may be displayed.
- Users have the option to reject cookies and customize their privacy settings.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide its sites and apps to users. These cookies, including similar technologies such as web storage, allow the operators of websites and apps to store and retrieve information from user devices. The cookies are used to authenticate users, enforce security measures, prevent spam and abuse, and measure the usage of TechCrunch’s sites and apps.
In addition to the basic functionality provided by cookies, TechCrunch and its partners, including 244 who are part of the IAB Transparency & Consent Framework, may use cookies and personal data for personalized advertising and content. This can include displaying ads and content tailored to users’ interest profiles, measuring the effectiveness of personalized ads and content, and improving the products and services offered by TechCrunch.
However, users have the option to reject the use of cookies and personal data for these additional purposes. By clicking “Reject all,” users can opt-out of personalized ads and content. Alternatively, users can click “Manage privacy settings” to customize their choices and preferences. These settings can be changed at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
For more information on how TechCrunch and the Yahoo family of brands use personal data, users can refer to the privacy policy and cookie policy available on the respective websites. These policies detail how personal data is collected, stored, and used by TechCrunch and its partners.
Overall, TechCrunch’s use of cookies and the option for users to customize their privacy settings reflect the importance of user consent and choice in online advertising and data collection practices. By providing transparency and control over their personal data, TechCrunch seeks to maintain trust and ensure a positive user experience on its sites and apps.
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